If you’re involved in SEO, you already know that content is king. Long gone are the days when insubstantial pieces overstuffed with keywords reigned supreme. Nowadays, if you want to rank highly in search results, you have to provide useful, informative content.
This development also brings up an interesting question: for your content to be considered relevant, how long should it be?
As most SEO experts would tell you, there’s no cut-and-dry answer to this query. Rather, short and long pieces both have their uses.
For instance, recipes, breaking news, and posts discussing yes-or-no problems probably don’t need to be as long. After all, why make a reader sift through 1,000 words if all they want to know is the ideal character count for titles (so that Google won’t truncate it).
On the other hand, informative articles, “evergreen” pieces, and reviews naturally need to be longer so that you can discuss ideas in greater detail. Moreover, longer pieces take longer to research and write, so Google does tend to rank them highly.
At the end of the day, though, the takeaway is this: whatever you are writing, make sure it serves the interest of your audience. If it does, no matter how long or short it is, it will rank well on Google as long as it is properly optimized for search engines.