Search engine optimization is a broad and complex trade. While there are many service providers who comply with the best industry practices, there are also those who cut corners, baiting unwary clients with promises they don’t intend to fulfill. These are the so-called “black hat” SEO practitioners, who use unethical techniques to achieve higher rankings. They’re mainly focused on search engines and not on providing optimal user experience to the human audience.
For all Atlanta search engine optimization beginners out there, here are some signs your SEO contractor isn’t one of the good guys.