Month: May 2015

Law Firm Marketing Atlanta: 4 Stages of Finding a Lawyer Online

Law Firm Marketing Atlanta: 4 Stages of Finding a Lawyer Online

Potential Clients are Looking for Lawyers in all the Stages of their Search Process Online.

You may belong to a law firm that has a great reputation in your city and gets excellent recommendations from old clients, but here’s the question – is your firm visible on the internet? A majority of your potential clients no longer look for information related to you in the yellow pages. In fact, most of the people looking for a legal service try to find it online using Google, Yahoo, or Bing. They also look through online directories and websites of law firms.

There was a survey conducted by The Research Intelligence Group (TRiG) and commissioned by LexisNexisMartindale-Hubbell recently which found that 60 percent of adults who use the internet have sought the services of a lawyer. Also, an overwhelming majority – 76 percent of adults – look for lawyers online.

While it is still the case that referrals from trusted sources such as friends and family count for a lot while looking for legal help. Today online resources play an equally important role, if not more so, in influencing people about seeking the service of a certain lawyer. That’s why it is so important for all lawyers, regardless of their area of specialization, to put themselves out there online. They need to work on building their brand online in addition to doing so offline.

The Four-Stage Process of finding a lawyer online

As per the findings of the survey we just talked about, 76 percent of the adults who search for legal assistance online go through a 4-stage process:

  • First Stage: Finding information about a legal issue
  • Second Stage: Looking for a lawyer
  • Third Stage: Validating a lawyer
  • Fourth Stage: Selecting a lawyer

Your potential clients look for multiple information resources online during the 4-stage process. That’s why it is so important to build your law firm marketing presence in Atlanta through all possible online avenues and put yourself in a position where you may be found by them.

More of your potential clients look for information on search engines, social media sites, online directories, legal blogs, law firm websites rather than just depend on recommendations from family and friends.

You will probably find some of the information here interesting. 61 percent of those looking for a lawyer searched online for one. 53 percent went online to validate a lawyer and 44 percent trusted online resources while selecting one.

Only 39 percent depended only on recommendations from family and friends while looking for a lawyer. 35 percent consulted family and friends while validating one and 36 percent looked for advice from family and friends while selecting a lawyer.

Why Your Law Firm Marketing Requires Considerable Thought

As said earlier, you can no longer just depend on your offline reputation to build a business. You must catch on with the digital age as more and more of your clients are turning to the internet while looking for legal help. You must think through your online presence very deeply. Here are some of the questions that need to be answered.

1. Will your clients find you when they use Google, Yahoo, or Bing?

It is very important for your website to be visible on the important search engines – Google, Bing, and Yahoo – and rank highly for both technical keywords as well as for those keywords that are commonly searched for by people looking for the sort of legal assistance you offer. Law Firm SEO in Atlanta is a necessity, not a luxury.

2. Are you visible to potential clients at online legal advice forums?

It is imperative that you should be on online legal forums and be in a position to provide quality information when your clients look for it. Usually, clients look for initial and basic information here, and if satisfied will contact you for more.

3. Are you visible to clients at local online directories?

It is important to be visible on every local online directory with clear contact information mentioned, along with your area of specialization. Positive client reviews make a huge difference as well.

4. What about your brand presence in social media?

Social media such as Facebook, LinkedIn, Twitter, and YouTube are of great importance these days and help you build your online branding and presence. Your clients will look for every single bit of information they can find about you on social media by looking through your posts, tweets, updates, and friend network before deciding to hire your services.

5. Do you blog on legal issues?

Having a blog on your website where you write about legal issues on how you helped a certain client with a pressing problem does help. This way, your clients find out how knowledgeable and experienced you are.

6. Is your website professionally designed and mobile friendly?

Having a professionally designed website is a must. Your website should be distinctive and provide the information your clients need while having very clear calls-to-action leading them along in the process. Your potential clients will take your website into consideration while validating you. Your website should also be mobile friendly as the majority of your clients have smartphones and they may look for your website through their phones.

As you read this, several potential clients are already looking for legal help in your area. Now, if you lack a reasonable online presence, they are lost to you forever.

YEAH! Local can help you build your online presence, demonstrate your expertise, experience, and trustworthiness as a lawyer to your prospective clients. We deal with online law firm marketing and are very good at it. We understand everything there is to know about building your online visibility. Remember, your potential clients will decide whether to hire you or not based on your online presence. Give us a call at 404-539-6068, email or fill out our contact us form.

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Homewatch CareGivers Atlanta East | (404) 521-0404 | Home Care Atlanta

Homewatach CareGivers Atlanta East: Call (404) 521-0404 and visit our site at .

Take the worry and stress out of looking for home care in Atlanta for the short or long term by keeping your loved ones safe and happy with an exceptional caregiver to help them out. Our caregivers are our employees and they go through regular training and have all been background checked.

Homewatch CareGivers Atlanta East
457 Flat Shoals Ave SE
Suite 1A
Atlanta, GA 30316

Success in Social Media Marketing

In today’s digital age, social media marketing is one of the many online tools that businesses can use to gain popularity and growth. Simply put, social media marketing is the process of using social media to attract attention to the business. It is often used in conjunction with other online marketing strategies including SEO, local buzz, and online reputation management. Continue reading “Success in Social Media Marketing”

Working With Internet Marketing Companies

To many businesses, internet marketing companies are essential allies needed to survive in a highly competitive industry. To ensure your progress in the digital world, it is important to have a good working relationship with the SEO company of your choice. Here are some tips to help you establish a better team dynamic. Continue reading “Working With Internet Marketing Companies”

Dental Marketing Atlanta: 7 Tips to Propel Your Dental Practice

Beyond Traditional: Online Dental Marketing Tips for Your Practice Back in the pre internet era, dental marketing in Atlanta involved the use of flyers, brochures, billboards, coupons etc. Since the advent of the internet, these traditional marketing methods have largely been pushed to the background as digital marketing has taken over. Most people in the United States use the internet to locate local businesses, which has made it all the more important for businesses to build visibility, establish a brand image, and attract customers. But then, even traditional marketing focuses on the same goals, so what’s the difference between traditional and digital marketing? How Traditional Marketing Differs from Digital Marketing It is critical for any business today, even dental offices, to adapt themselves to the internet. Going digital has never been more urgent. However, it is a fact that many traditional businesses, including dental offices, still rely upon traditional marketing methods

3 Critical Moments for Hiring an SEO Firm

Many businesses today largely rely on their different marketing strategies to make profit. One of the best channels to use for marketing in this day and age is the internet, although many business owners tend to underestimate the worth of SEO, saying that it isn’t worth investing in. However, even if your business is doing well in terms of revenue, there are times when hiring a trusted SEO firm is an absolute must. Continue reading “3 Critical Moments for Hiring an SEO Firm”

Cosmetic Dental Bonding in Buckhead: Before & After

Buckhead Esthetic Dentistry 404-477-3060 offers Cosmetic Dental Bonding for patients who have minor cosmetic and functional issues a quick and simple solution to their worries. Through our cosmetic bonding treatment, you can kiss dental flaws and issues goodbye!

As a “Top Cosmetic Dentist in Atlanta”, Dr. Jolanda Warren first assesses the situation to see if Cosmetic dental bonding in Buckhead is the right treatment for you. Read more at

Bio-compatible tooth-colored composite resin will be used and applied to your tooth/teeth. The resin is then shaped to mask the part of the tooth that needs to be bonded. Once the resin is applied, a special light is used to harden the resin almost instantly.

Typically, cosmetic dental bonding is used to address these issues:

Chipped teeth
Cracked teeth
Gaps between teeth
Discolored teeth

Cosmetic Dental Bonding
Buckhead Esthetic Dentistry
3098 Piedmont Road, Suite 100
Atlanta, GA 30305
T: 404.477.3060