Month: July 2015

Why Video Marketing is Vital in Building Your Brand Online

Keep Potential Customers Engaged with Your Brand through Video Marketing

Many Atlanta businesses choose video content to broadcast the most valuable and engaging information online. Videos are popular with internet users for the way they combine visuals and sound.

The importance of videos can be gauged from the fact that over 300 hours of video are uploaded to YouTube every 60 seconds. Over 100 million internet users watch an online video each day. It has been predicted that 70 percent of all global consumer internet traffic will comprise of video content by 2017.

Check out the infographic below for more statistics on why you should use video to build your brand.Video Marketing Infographic

Online users love video!

Today, online users no longer spend all their time reading text online – that would be so boring. They look out for something better – such as short and informative videos online. In fact, 60 percent of senior executives in corporate America would rather watch a video than read text, if both are available on the same page, according to Forbes Insight.

Are videos really that effective?

Yes, they are! Having videos on your website ensures that that the bounce rate is kept low and people don’t hit the back button immediately on entering your website. People who habitually watch videos stay on a website 2 minutes longer on average than those who don’t.

Videos are seen on mobile as well!

It’s not just desktop users who love watching videos on websites. In fact, much of the internet usage today happens on smartphones and it has been found that smartphone users love watching and sharing videos online. 40 percent of the traffic on video-sharing services such as YouTube comes from smartphones. 92 percent of those who watch videos on their smartphones share them with their friends and acquaintances online according to the Interactive Advertising Bureau.

Use Videos on your website for a much higher Conversion Rate!

Hosting videos on a website not only lowers the bounce rate, but also leads to a much higher conversion rate. Let’s look at the facts:

  • 70 percent of marketers felt videos convert better than any other medium for marketing purposes
  • 65 percent of executives visited a vendor’s site after watching a video
  • 64 percent of consumers who watch a video may buy a product
  • Having videos on a website leads to 20 percent increase in conversion rates
  • 39 percent executives have called a vendor after having seen a video

Use video marketing in Atlanta to engage your customers more productively.

Get 50 Online Video Ideas for Small Businesses. Download Your Free Guide Instantly!

50 Online Video Ideas for Small Businesses

 

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Southeast Mortgage Reviews | Cal Haupt CEO

Reviewed: ★★★★★ Southeast Mortgage of Georgia is a top reviewed Mortgage Lender with Cal Haupt as CEO. This video shows some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients)

For more information visit them at: http://Southeastmortgage.com

Southeast Mortgage of Georgia, Inc.
3496 Club Drive, Lawrenceville, Georgia 30044
info@SoutheastMortgage.com
Ph: (770) 279-0222
Fax: (770) 279-9141
http://Southeastmortgage.com

https://youtu.be/I34mVc8Jf4s

Southeast Mortgage Testimonials | Cal Haupt CEO

Reviewed: ★★★★★ Southeast Mortgage of Georgia is a top reviewed Mortgage Lender. This video shows some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients)

Cal Haupt CEO: In a time when other independent mortgage companies were struggling, Southeast Mortgage continued to grow at the annual double-digit growth pace it established before the 2008 recession. Now, with ten offices throughout the state of Georgia – and more to come – Southeast Mortgage of Georgia is positioned to continue providing exceptional and unmatched client service in the mortgage industry.

For more information visit them at:

Southeast Mortgage of Georgia, Inc.
3496 Club Drive, Lawrenceville, Georgia 30044
info@SoutheastMortgage.com
Ph: (770) 279-0222
Fax: (770) 279-9141
http://Southeastmortgage.com

https://youtu.be/Nhs1F1LkCZ0

Social Media Marketing: More than Just Existence

When thinking about online marketing, you probably already know that social media is one of the most powerful tools you can use. However, many entrepreneurs make the mistake of thinking that simply having a social media account and regularly posting updates are enough. If you really want to utilize social media for your online marketing, you need to have a refined strategy.

Social media is an amazing tool but, as mentioned before, it is just one tool. To really solidify your online presence, you need to implement it with other digital marketing strategies. Search engine optimization, mobile-friendly web design, content marketing, and local marketing should not be neglected if you want a successful online marketing campaign.

Go for quality first before quantity. You should keep this mindset not just for choosing which social media accounts to be active in, but also for posting content. Determining your target audience is crucial in this matter. Where can you find them? What posts would be valuable to them? Getting the right answers to these will guide you in creating your strategies.

Remember that you don’t have to do it all by yourself. Social media marketing takes time and knowledge. Keeping yourself focused on the main operations of your business, like product development or managing employees, and outsourcing social media marketing (and other online marketing strategies for that matter) may be the best option for you.

Mobile Marketing Tips for Local SEO

Recent studies show that Internet users use multiple platforms to do their search and research, and it’s important to reach them through these platforms. Here are three ways you can ensure you don’t lose your market.

Website Compatibility

Given the speed of the Internet provided in smart devices, many consumers today have short attention spans that you need to capture and turn into quality leads. A functional way to achieve this is to focus first on posting special offers and relevant content on the mobile version then make it compatible to other configurations afterwards. Potential customers who have had quality mobile experience will most likely return for a purchase from their desktops.

Consistent and Accurate NAP

The NAP (name, address, and phone number) of your business is the core of local SEO, and its accuracy and consistency are essential to reaching headway with your online marketing campaign. Ensure that the information you put in different business directories and local review pages is correct. Furthermore, these three details should be consistent throughout the listings, from Yelp, to Angie’s List to Trip Advisor.

Reviews

Digital marketing still works through word-of-mouth, now in the form of reviews on social media and elsewhere. While having positive reviews presents a good impression to many users, negative feedback gives more relevance and authenticity on how you run your enterprise. For this reason, it’s important to be active on both types of comments, thanking satisfied customers while apologizing to dissatisfied ones.

Dental Implants Buckhead Atlanta GA: Before and After

http://BuckheadDentist.org or call 404.477.3060

Dental Implants Buckhead – A missing tooth is still as significant a cosmetic and functional problem today as it was several decades ago. Fortunately, however, advances in dental technology have yielded numerous ways to resolve a missing tooth. One of the most effective ways to address missing teeth is through the use of dental implants.

As an experienced cosmetic dentist in Buckhead Atlanta, Dr. Jolanda Warren of Buckhead Esthetic Dentistry is well-versed in the process of dental implant dentistry. In fact, her work with dental implants in Buckhead and other cosmetic dentistry services has helped her become the “Top Cosmetic Dentist in Atlanta”, as voted by her peers.

Schedule a consultation with Dr. Warren today by calling 404-477-3060 to find out if dental implants are the right solution for you. Buckhead Esthetic Dentistry is located in Buckhead in Atlanta, GA. We are more than happy to serve patients from the surrounding areas, such as Brookhaven, Midtown, Dunwoody, and Sandy Springs.

Buckhead Esthetic Dentistry
3098 Piedmont Road, Suite 100
Atlanta, GA 30305
T: 404.477.3060
http://buckheaddentist.org
drwarren@buckheadestheticdentistry.com

https://www.youtube.com/user/LocalAtlantaBusiness

Why Social Media Engagement is Critical for SEO

Why Social Media Engagement is Critical for SEO

Why Social Media is Critical for SEO

Most people search the internet by using search engines such as Google, Yahoo, and Bing. All results on search engines are ranked based on how relevant the website, video, or image is considered by the search algorithms. Search Engine Optimization or SEO helps you make the most of these algorithms and ensures that your content always gets ranked highly.

There is a lot more to SEO than just stuffing your content with keywords. In fact, keyword stuffing or using too many instances of the keyword in your content, is punished by Google. How much you gain from your SEO depends on your social engagement strategy.

Visibility on Social Media matters to Search Engines

YouTube Video

Let’s look at the facts: over 1.5 billion people use Facebook, 40 million or so use Vimeo, over 1 billion people watch YouTube videos, over 350 million are on Twitter – this clearly shows that Social Media is a thriving enterprise. The importance of Social Media has not gone unnoticed by search engines such as Google. Today, link building is no longer the only important ranking factor for Google – the strength of your presence on social media is equally important.

Search engines are very much interested in finding out how many people tweet, blog, or share info about your business. The more the merrier – that is why it is very important to ramp up your social media engagement significantly. It’s not enough to claim that you have the best online store in the world; your store should be talked about actively in social media as well.

Search Engines Hate Spam – Even in Social Media

If there is one thing search engines detest, it is spam. Search engines work hard to ensure that their users get information of the highest quality, without getting spammed.

So, when you have a social media account that only has links to more links and is nothing but click-bait – this is not taken well by search engines such as Google. What Google cares about is not just how visible you are on social media, but how authentic is your visibility.

So, it is very important to have organic social media content, and not to use your social media accounts to spam or just to have links back to your website. Your social media strategy should be to engage, and not to spam.

Social Media Users Trust Each Other, Not Marketers

The reason social media is so powerful is that it is much easier to trust a recommendation from a friend than from a marketer. Most people would buy a product or try a service if a friend on Facebook recommends it. That’s why it’s so much more effective to use social media to do the marketing for your business.

People who use social media exist in interconnected webs, online as well as in real life. When you penetrate a social media circle, you don’t just connect with a couple of people, but with a whole circle of family, friends, acquaintances, admirers, and fans. Using social media as a part of your marketing efforts will certainly increase the traffic to your website and also increase your position on search engine results pages significantly.

The Bottom Line

Social media is one of the easiest ways to get more traffic for your website. It is also the best crowdsourcing tool for SEO. Use social media effectively to grow your audience online. Your social media engagement strategies should be authentic and highly visible – this not only improves the trustworthiness of your business, but also ensures a much better brand recognition for it.

Are you using social media for SEO?  If so let us know how.

Want more Local Customers to Find You Online? Download Our Local SEO Checklist Instantly!

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