The way local search engine optimization is to be practiced by businesses from Atlanta and beyond has changed quite a bit since last year. For 2015, those intending to launch a local SEO strategy now have to contend with Google’s Pigeon algorithm update. Some industries might need to churn out localized content while others may need to proliferate additional social interaction within their local areas. Either way, businesses should align their strategies with the update for success, or not at all.
Which changes have been implemented? For one, the Pigeon update changed Google’s understanding of local queries significantly—to the point that the appearance and order of so-called “geo-localized” queries suddenly changed. As a result, a good number of companies saw their sites rank lower in favor of local directories like Yelp and TripAdvisor; a situation particularly affecting employment, insurance, and real estate websites.