Month: November 2015

6 Super Useful Steps To Improve Your Online Presence

 
build an online presence with SEO

You wish your target audience knew who you were.

Don’t you?

In fact, you probably think you are doing everything possible to increase your brand online so they can find you.

You may well be on your way to creating a great presence, but in this post I am going to help you out and discuss the 6 steps to create a total online presence for your personal or business brand.

I’m not going to dive into great detail about how to do everything, but I will provide you an outline of tools and sources you can use for online marketing starting today to grow your online presence. So let’s get started shall we.

Listen

So I know this is rather broad, but you need to listen if people are talking about you and your brand. Also, listen to what others are doing in your industry. Here are some steps to take:

  1. Create Google Alerts for you, your company, your competition, clients, and industry terms.
  2. Create a Feedly account and set up 10-15 industry blogs to follow. We will use these later for social media updates as well.
  3. Add Rapportive to your email. This is a Chrome and Firefox extension I use that allows you to see the LinkedIn profile of people you are emailing. Below is an example of what it looks like in your Gmail account.Rapportive extension
  4. Check out social tools like Buffer and Hootsuite to monitor and post to social media accounts with ease. Here is a great video below to show you how to get started with Buffer.
 

Optimize Your Content Online

One of the easiest ways to get found online is through search. This only happens if you write content your potential clients are looking for and optimize the content to be found for those searches. This can get complicated, but don’t overthink it. Do the SEO basics and you will be fine.

  1. Ask at least 10 customers what they would type in a search to find a business like yours. Also, look back through any old emails where your clients asked you questions. Use those questions to write new blog posts or a FAQ page.
  2. Use a keyword tool like Google’s Keyword Planner or one I use KWFinder.com. See an example of KW Finder below.Kwfinder SEO researh
  3. Start a blog and commit to posting on it once a week centered around 5 themes you want to be found for in search. I recommend WordPress to setup your blog.
  4. Share your blog posts on LinkedIn, Twitter, Google+, Facebook, and Pinterest through Buffer.com which we mentioned above. Do this more than one time as well by adding the Buffer My Post plugin for WordPress. The plugin makes it easy to automatically share your past blog posts.

 

Claim Your Brand Online

To increase your personal brand presence, you must go and claim online real estate. Even if you don’t think you will use the certain websites much, go and claim your name or brand name. All this will help your SEO and social media marketing

Make time to build out strong profiles, descriptions, and links back to your website on these sites. Most of these accounts will show up first when a potential customer Google’s you. Here are the top ways start:

  1. Create and build out profiles on LinkedIn, Facebook, Twitter, and Google Plus.
  2. Create and build out profiles on WordPress.com, Tumblr, Blogger, and Weebly.
  3. Create and build out profiles on Pinterest, Instagram, Slideshare, and YouTube.
  4. Add plugins to your blog and web pages that make all of your content shareable in social networks. (Try Sumome.com below)Share buttons for SEO
  5. Share your blog posts on these networks (use buffer.com mentioned above.
  6. Share two blog posts from Prismatic to Twitter, Facebook, LinkedIn and Google Plus each day.
  7. Join ten active groups on LinkedIn with your optimal prospects in them (This will not be the same as what Linkedin suggests)
  8. Find five active Facebook pages with your potential prospects and “Like” them.
  9. Put all of your customers you can find in a Google+ Circle.
  10. Claim your Google My Business Listing
  11. Claim your business location on Foursquare, Yelp, and Facebook.
  12. Don’t want to do this yourself? Check out Knowem.com, and get hundreds of social profiles built automatically.

Capture Emails

All the content, promotion and profiles setup are for your potential clients to find you and then start to know, like, and trust you. The easiest way for this to happen is by emailing them weekly. Here are the steps to get started:

  1. Pick out an email service provider that offers an autoresponder. I can personally recommend MailChimp, Mad Mimi, and Getresponse.
  2. Create a “lead magnet” or reason someone would want to give you their email. You can create an Ebook or a short PDF report. Offer something more helpful than “sign up for my email newsletter”. We offer a Free Local SEO Checklist and a Video Marketing Guide to entice visitors to sign up as seen in the example below.Local SEO checklist lead magnet
  3. Create an email form and popups on your site. I can recommend Thrive Leads and Sumome to use. People will say they hate popups, but they work so try it out.
  4. Now you have collected emails so connect your RSS feed from your website to your email service provider. Everytime you post a blog to your website your list gets emailed automatically.
  5. If you really want to automate your emails set up a 52 week autoresponder campaign and set it and forget it. Yes, it will take a day to put all your email content in, but once you are done you now have emails going out for the next year.

Get Reviews, Recommendations, and Testimonials

The most cost effective and easiest way to grow your brand is getting reviews. Make sure you pick 1-3 review sites and focus on getting as many reviews as possible.

  1. Setup the top review sites such as Yelp, Facebook, and Google My Business
  2. Focus on LinkedIn for B2B recommendations
  3. Send a personal note card after meeting with potential clients or networking contacts (hint: this leads to reviews)
  4. Print out business cards with the URL and QR code to your personal review website and hand them to everyone you meet. See example below.Review website business card

Engage

You set everything up and feel good about your online presence. Now it is time to really step up your game and engage with your followers, connections, and friends. Here is what your daily social media marketing should look like (this can be done one time in the morning or evening)

LinkedIn:

  1. Message all new connections thanking themMessage LinkedIn Connections
  2. Message all profile viewers and politely asking to connect (must use a certain message for this)
  3. Congratulate connections on birthdays and job anniversaries (use Connected App” by LinkedIn)
  4. Post a status update 1-3 times that day (hopefully you automated this through Buffer.com mentioned above)
  5. Send personalized connection request to 5 new prospects

Bonus: (Once a week re-publish a blog post on Linkedin Publisher)

Twitter:

  1. Look at notifications and thank anyone who mentioned or retweeted you
  2. Check new followers and follow back who looks to be tweeting regularly
  3. Tweet 1-5 times a day (hopefully you automated this through Buffer.com mentioned above)

Facebook:

  1. Respond to Facebook invites and messages
  2. Write a couple comments on friends posts
  3. Check Facebook Groups you are in and engage with members
  4. Make sure 2 posts are set to go out on your Profile and Business Pages

Bonus: (Once a week re-publish a blog to Facebook Notes on your profile)

Pinterest:

  1. Pin/RePin 1-15 times during the day to your boards and group boards. You can set this up through Buffer.com as well.
  2. Follow back any new people or companies following you
  3. Respond to messages or group invites

Google Plus:

  1. Respond to any +1’s or messages
  2. See if you have any new contacts to put into circles
  3. Post twice during the day

Rinse and Repeat Daily – Total time 20 minutes (there are definitely more advanced tactics, but I can cover those in a later post)

Conclusion:

Building an online presence will not happen overnight, but if you work on these 6 steps you will be on your way. Do you know some more unique ways to increase your online presence? Comment below and let’s discuss.

Want to Learn How to Grow Your Online Presence with Content Marketing? Download Our Content Marketing Guide Instantly!

Content Marketing eBook

 

The post 6 Super Useful Steps To Improve Your Online Presence appeared first on YEAH! Local

Southeast Mortgage Shares Reviews!

Reviewed: ★★★★★ Southeast Mortgage of Georgia shares some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients)

For more information visit them at: http://Southeastmortgage.com

Southeast Mortgage of Georgia, Inc. . #103956
Georgia Residential Mortgage Licensee #6578
3496 Club Drive, Lawrenceville, Georgia 30044
info@SoutheastMortgage.com
Ph: (770) 279-0222
Fax: (770) 279-9141
http://Southeastmortgage.com

https://youtu.be/Bgr_lAp2Es0

SEO and Content Marketing Work Together. Learn Why!

SEO and Content

What’s more important?

SEO or content marketing?

At YEAH! Local our potential clients often pose this question.

chicken or the eggBut to us, it’s sort of like the question about the chicken and the egg.

That’s because:

A website that ranks well, but has no content is useless (and is doomed to fall in the rankings eventually anyway). 

But having the best content in the world often means nothing if it doesn’t show up in search.

The fact of the matter is:

Search engine optimization and content marketing go hand in hand.

They are both crucial parts of any modern business’s digital marketing blueprint.

If you are a business owner struggling to understand the balance, this post is for you.

The Web X.0

It seems like the Internet marketing world is set on confusing outsiders as much as possible.

Maybe you’ve heard of the Web 2.0.  Or maybe the Web 3.0?

Maybe you’ve heard of the “Semantic Web”… or maybe you haven’t.

The point is this:

The Internet has been evolving since its inception.

The ever-evolving Internet

But those who know how to look can start to see the destination:

A search-centric Net with less junk and more great websites with high quality content.

That’s because search rules traffic.  And Google rules search.

Considering what’s at stake for the digital juggernaut, it comes as no surprise that it attempts to smite spam and deceptive tactics every chance it gets.

In the end, this is great for two groups:

  1. Legitimate businesses and
  2. their users, fans, and prospects.

A more transparent Internet facilitates authentic connections between brands and people.

As time passes, the emphasis turns to how brands choose to leverage that intimacy.

And as expected, content and SEO are both central to the decision.

A Shift From the Way Things Were

A few short years ago, SEO and content were in completely different places than they are now.

But thanks in large part to Google’s zoo, the gap has closed.

Google Animals

The search giant’s emphasis on high-quality, unique content is responsible for that.

A major part of any search engine’s business model is based on delivering search results people want to see.

Results that answer their queries.

“Thin” and “spammy” content often does the exact opposite.

So it’s only logical that Google, Bing, Yahoo, and all other search engines do everything in their power to keep these low quality web pages out of their results.

seo and content convergeOn top of that, new coding languages and the ongoing advances in digital technology have vastly improved Internet standards over roughly the same time frame.

Basically:

Web content and the search engines have improved.

And both will undoubtedly get better in the future.

As that happens, they continue to line up more and more.

How Content and SEO Work Synergistically

synergyThe easiest way to look at it is this:

SEO gets traffic to your site.

Then your content gets them to take some action.

That action could simply be to stay on your site.  Or it could be to click a link, join your newsletter, buy your product, or a variety of other things.

The point is that your content is designed to get conversions on the traffic supplied by other means.  Any other means.

It’s just that search traffic is usually the highest in both quality and quantity.

Businesses that understand the significance of this are at a real advantage:

The earlier you start to create high quality content and execute sound promotion, the sooner you’ll be able to reap the rewards.  

SEO is all about “trust” and “authority”:

Search engines are highly likely to show results from known authorities on a specific topic.  Users understand this—whether they realize it or not—and inherently trust websites at the top.

This is a very powerful tool for any business that leverages it properly.

A Quick Example
Let’s say your product or service is called xyz.

 

Much of the search engine traffic in your industry comes from people looking for information.  Therefore, you decide to target searches like “what is xyz” and “xyz guide”.

Google and the other search engines are smart enough to recognize that results for a “what is xyz” search don’t need to be as long as results for “the comprehensive guide to xyz”.  But by adding a What Is section to your Comprehensive Guide, you may be able to rank for both types of search on one post.  However, you may also be able to rank a much shorter page for the “what is” vein of keywords.

It really just comes down to whether or not the search engines consider the page (or your site as a whole) to be a leading authority on xyz.

Obviously, determining user intent is a crucial part of deciding which keywords to go after and how to structure your content.

But at the end of the day, it is simply much easier to get powerful, natural backlinks with great content.

Keep in mind though, what qualifies as great content is constantly changing.

Search engines have always prioritized text, images, and news.  But now maps, social results, and all sorts of info boxes can show up on the first page for any given search.

In particular, video is an extremely effective tool for both content marketing and SEO.

We are bound to see further diversity of content across the Web as time wears on.

As that happens, you can bet on one thing:

The search engines are going to continue to develop right alongside whatever new trends show up.

Video is one example, social media is another.

The Glue

Social media is, of course, a crucial digital marketing linchpin.Social Media is Marketing Glue

In addition to doing so much else, social media serves as “the glue” between SEO and content marketing.

But it wasn’t always that way.  Google simply realized that 95% percent of all activity on the Internet happens on social media so they might as well factor it into their algorithms.

Other search engines follow suit.

The fact is that social media became the number one spot to promote any sort of content on the Web.

If it’s not talked about on social media, it’s probably not relevant.

For businesses, the significance of integrated SEO, content, and social marketing campaigns is hard to overstate.

Sending consistent signals across different mediums is a crucial way to increase brand trust.

But it’s important to note that there are a few places where SEO and content marketing aren’t going to fit together, no matter what other ingredients you throw in the mix.

A Few Important Distinctions

While related and certainly crucial to each other, content marketing and SEO are without a doubt two different things.

There are various technical aspects of SEO that have nothing to do with content marketing.

And there is some content that will simply never be relevant to searchers.

The easiest way to think of it is this:

SEO is focused on getting exposure while content is focused around branding.

“… Search traffic is usually the highest in both quality and quantity.”

Both help to drive your bottom line, but in different ways.

Much of SEO centers around optimizing web design properties in a way that facilitates indexing of your pages by search engines.  Then there is also the link building and promoting aspect.

On the other hand, content will always be about connecting with your target audience.  Content can be designed to inform, persuade, or entertain, but in the end it isn’t made for Google bots and the other “spiders” crawling the net.

ExpertIf you have a dedicated SEO agency or Internet marketing consultant, it’s best to leave most of the technical work to them.

Yet, your input—as the real expert in your industry—is integral to the content creation process.

After all, who knows your niche better than you?

Business owners are often the best content resources.

They just lack in the expertise necessary to get ranked and convert traffic into customers.

Ultimate Agenda

treasure mapMarketing is all about one thing:

Increasing revenue.

If your marketing campaigns aren’t delivering an ROI, they’re worthless.

SEO and content marketing are no exception.

The issue for many businesses is that they don’t quite understand what it takes to get an ROI from content marketing and SEO.

We know it’s easy to get a bit overwhelmed or downright confused with all the different information out there.

But your goals should be simple:

  1. Get ranked on the first page of Google and other search engines for your business’s most valuable keywords.
  2. Create content that helps to build both trust and recognition for your brand.
  3. Gathers leads and convert them into customers and/or raving fans.

If the focus of your content and SEO remains on these three objectives, you maximize your chance of them yielding your business an ROI.  Now and in the years to come.

As we move deeper and deeper into the Internet of the future, some things will surely fade away.

However, content marketing and SEO are here to stay.

Businesses can take advantage now, or be left behind sooner rather than later.

getting-left-behind

Find this post helpful?  Please like and share!  Have a question or comment?  Leave them below!  

We love to keep the conversation around SEO and content marketing flowing so that more and more businesses can be properly educated about what works and doesn’t work in the Internet marketing world.

Want to Learn How to Grow Your Local Business with Content Marketing? Download Our Content Marketing Guide Instantly!

Content Marketing eBook

The post SEO and Content Marketing Work Together. Learn Why! appeared first on YEAH! Local

YEAH! Local Creates New SEO Checklist

YEAH! Local Creates New SEO Checklist

YEAH! Local, a local SEO and online marketing firm, has announced the launch of a new SEO Checklist.

The checklist helps businesses learn how local search engine optimization differs from regular SEO — as well as competing benefits. A veritable SEO tutorial, the checklist includes valuable information about keyword selection, local directory listings, citations, content marketing, customer reviews, mobile, and more.

“Based in Atlanta, the company offers a strong focus on local online marketing,” a provided statement reads. “Its Local Buzz service involves the creation of local directory listings. Customers also get review sites, maps on localized search engines, and social media tools such as Google My Business and Facebook Places.”

One of the big advantages of Local Buzz? The service accounts for ways in which consumers are searching directly on their smartphones.

Another service is the creation of header images.

“Listings are optimized and published for the client. The services are built around the changes search engines have made on algorithms, favoring local businesses in search results.”

Since social media marketing is a must, YEAH! Local provides help with leading platforms including Facebook, Google Plus, LinkedIn, and Twitter. Online reputation management, pay-per-click advertising, video marketing, and dental and law firm marketing services are also available.

Clients in the Atlanta metro area can track and measure their online presence, rankings, and traffic. The local communities served currently include Alpharetta, Marietta, Dunwoody, Decatur, Sandy Springs, Kennesaw, and other communities across Fulton, Dekalb, Gwinnet, Cobb, and Cherokee Counties.

Want to check this out? Click here.

 
 

Post originally appeared at http://mobilemarketingwatch.com/yeah-local-creates-new-seo-checklist-52604/

 

Southeast Mortgage Testimonials Are In!

Reviewed: ★★★★★ Southeast Mortgage of Georgia shares some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients)

For more information visit them at: http://Southeastmortgage.com

Southeast Mortgage of Georgia, Inc. . #103956
Georgia Residential Mortgage Licensee #6578
3496 Club Drive, Lawrenceville, Georgia 30044
info@SoutheastMortgage.com
Ph: (770) 279-0222
Fax: (770) 279-9141
http://Southeastmortgage.com

https://youtu.be/JMDzp5UB9tg

Southeast Mortgage Testimonials Are In!

Reviewed: ★★★★★ Southeast Mortgage of Georgia shares some of the excellent reviews and testimonials that have been offered by their happy clients. (Real Reviews by Real Clients)

For more information visit them at: http://Southeastmortgage.com

Southeast Mortgage of Georgia, Inc. . #103956
Georgia Residential Mortgage Licensee #6578
3496 Club Drive, Lawrenceville, Georgia 30044
info@SoutheastMortgage.com
Ph: (770) 279-0222
Fax: (770) 279-9141
http://Southeastmortgage.com

https://youtu.be/JMDzp5UB9tg

Alpharetta Dentist | Healthy Smiles of Georgia

Healthy Smiles of Georgia is a Top Rated Alpharetta Dentist! Reach Dr. Jai at http://healthysmilesofga.com/or call (678) 762-0690.

Our staff members at Healthy Smiles of Georgia, a family dental practice in Alpharetta, Georgia, are ready to give you and your family the quality dental care you deserve. Our aim is to provide access to a wide range of dental services sustained by sound business principles to build a strong relationship with our clients based on trust, honesty & to provide high quality affordable dentistry in a pleasant & friendly environment. We are a great Alpharetta Dentist for all of your general dentistry needs.

Call or email today to schedule your next appointment!

Alpharetta Dentist
Healthy Smiles of Georgia
295 Rucker Road, Suite 160
Alpharetta, GA 30004

(678) 762-0690
info@healthysmilesofgeorgia.com
http://healthysmilesofga.com/

https://www.youtube.com/watch?v=DkZV_W2257Q