Author: YEAH! Local
Without a doubt, SEO is one of the most valuable long term marketing strategies you can employ.
These prospects are ready to buy, they’re searching for a business just like yours, and it’s how they want to find you (rather than getting interrupted in other media).
However, all too often I see business owners get cold feet.
They’ve been at it for a few months, trying to get ranked by themselves or working with an SEO agency.
But the phone calls and traffic aren’t coming in yet, so they stop their SEO efforts entirely.
This is a BIG mistake for most businesses.
In this article, I will explain the psychology behind why people stop SEO too early before seeing results, why you may only be one month away from long term lead generation and sales, and why it detrimental to your business to stop too early.
Let’s dive right in:
Why Some People Stop SEO Too Early
While being extremely valuable, SEO is characteristically different than other forms of marketing.
It’s based entirely online, you’re working with an unknown algorithm, and you’re largely beholden to one company (Google).
Most notably, SEO takes time to implement.
It’s usually a matter of months before you see results and start to benefit from those results.
But once you have them, and you keep up your SEO efforts, you now have a long term lead generation and sales system in place for the foreseeable future.
However, it’s the time aspect of SEO which causes business owners to get cold feet.
If they feel like it’s taking too long, they start to imagine their investment losses.
They start feeling like they don’t know what they’re doing.
They start losing confidence in their SEO agency.
And the unknowns of Google start plaguing their thoughts.
All of these are completely understandable.
They’re natural thoughts and feelings to have if you’re not accustomed to navigating the small business SEO landscape.
But if you are an experienced SEO, you understand if you make the right moves, if you play the game the right way (the way Google wants you to), it’s only a matter of time before you see results.
Once the results come in, and you’re ecstatic about the new marketing system serving your business, you begin to realize all of those fears were unfounded.
And now you’re much more confident moving forward in scaling your SEO efforts, traffic, and leads.
Unfortunately for those who stop too soon, they never see these results.
Yet, they may have been just around the corner.
Like the miner in the graphic below, you’re sometimes just a fraction away from the goal you’re trying to reach.
Why You May Only Be One Month Away
I’ve seen it happen many times.
Clients get to the 4th month of SEO and if the phone isn’t ringing off the hook or traffic isn’t exploding, they start freaking out.
I don’t think it’s an overreaction.
It’s simply inexperience navigating this landscape.
But it almost always happens in the fourth month.
And guess what?
Month 5 is usually when phone calls and traffic start to really climb.
Here’s what business owners must realize:
SEO takes anywhere from 3 to 9 months to kick in, depending on the site’s current authority, age of the website, and quality of the tactics being deployed.
And this amount of time can vary due to a number of factors.
For instance, brand new websites are typically put into what’s called the Google sandbox.
In the sandbox, Google holds back your rankings and traffic, even if other factors would otherwise have you ranking higher. (Google does this to mitigate the amount of spam in their search results).
But older websites are out of the sandbox already.
So if you’re starting SEO on a site that’s twelve months old or more, results will generally come faster.
In my experience, business owners tend to get nervous about a month before they actually start seeing results, because SEO is a slower marketing process than most of them are used to.
But once those rankings are in, clients are always happy they waited it out.
Why You Shouldn’t Stop SEO Too Soon
The biggest fear people have when doing SEO is wasting their time/monetary investment.
They’ve put four months into it with little results, and they’re afraid they might never see results if they continue.
Here’s why you shouldn’t stop:
First, if you’re working with an experienced SEO agency, they know what they’re doing.
They live, breathe, and sleep search engine optimization.
They’re on top of the latest trends, they understand Google’s penalties, they know which strategies work and which don’t, and they have a ton of experience getting results in different industries.
Second, search engine optimization ROI is very high, and the potential benefits to your business are far too great.
Here are some of the benefits of search engine traffic:
- Prospects are actively searching for your business
- They want to find you
- Once ranked, you have system for bringing in leads and sales for the long term
- The buyers are pre-qualified and high quality
It’s not a maybe anymore.
And if you have a change of heart and restart a few months later, you’ve increased your costs in terms of lost sales, traffic, and momentum.
Finally, if you aren’t ranking at the top of Google, one or more of your competitors will be.
They will convert the customers which should have been yours.
If you’re a few months into your first SEO campaign, and you’re getting worried, I completely understand.
You’re not the only one.
Many business owners start to get stressed out if they haven’t seen results in three or four months.
But I’m here to tell you that this is completely normal.
Rankings typically start climbing noticeably in the fifth month, so you may only be a month or two away from seeing the results you’re looking for.
My top suggestion is to stick it out.
Trust in yourself or your SEO agency.
Because if they’re doing it right, it’s only a matter of time before your rankings come in.
Afterwards, you will have a lead generation and sales system which will serve your business for many months and years to come.
The post Why Businesses Stop SEO Too Soon (and may hate themselves later) appeared first on YEAH! Local
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- 7 Mistakes You’re Making With Your Facebook Ad Campaigns
- What Motivates People to Buy?
The post Clicks Magazine: Social Media, Customer Referrals, & Facebook Ads appeared first on YEAH! Local
How to Get Traffic to Your Website (in as little as 24 hours)
lf there’s one thing just about every website business owner needs more of, its website traffic.
But not just any traffic.
Naturally, you want targeted traffic who is interested in what you’re selling.
How to you get traffic to your website?
Answer: by employing as many reliable traffic methods as possible.
Here are 12 ways you can drive targeted traffic to your website starting in as little as 24 hours:
Start a Facebook Group
Log into Facebook and click on Create a Group in the left-side navigation bar.
You’ll be able to choose a name for the group and choose whether it’s open (this is your best choice for a business), closed (must be a member to see the posts) or secret.
This is a great way to start a discussion group or support group.
For example, you could start a support group for those who are trying to lose weight or start a discussion group for people who like to modify their sports cars.
Invest in Facebook Advertising
Your audience is probably already using Facebook, which makes it a great way to get your message in front of them and drive trafficto your website.
Log into your Facebook account and start here:https://facebook.com/ads/manager/creation/creation
Then use Facebook’s ad tools to narrow the demographics and user behavior down to a targeted audience.
Post Share-Worthy Content
lf you want to take advantage of social media’s naturally viral platform, then post content worth sharing.
This is content that possesses one or more of the following factors:
- Uplifting, inspiring, or motivational
After you post good content, then follow the next tip
Encourage People to Share
Posting share-worthy content is part of the equation.
The other part to present a call to action where you specifically ask people to share, retweet and re-post your content.
For example: Click share if you agree!
Another example: Share with your friends they’ll love you for it!
Funnell Fans and Followers Back to Your Site
While it’s great to build up a big social media following, don’t forget that the goal is to drive traffic back to your website.
One good way to do this is to pin a post at the top of your page that offers people a free lead magnet product in exchange for their email address.
You can then link to your web page.
TIP: Many of the major email service providers offer Facebook apps you can use to build your list.
Check with your provider to see if they offerthese tools.
Start a Contest on Social Media
You can get more subscribers, followers, and traffic if you offer awesome prizes and use a tool like www.rafflecopter.com.
Rafflecopter lets people get more entries by sharing your contest with their friends, which can make your contest go viral.
Pro Tip: Offer all runners up a limited-time discount coupon on your products as a consolation prize.
It’s a good way to boost sales!
Redesign With SEO in Mind
If you’re getting ready to build or redesign a website keep SEO in mind. Don’t do a thing until you’ve figured out your main keywords.
Then you can include those keywords within the navigation menu, other internal links, page titles and more.
Consider Your URL Link Names
Try to include keywords in your links (e.g.,yourdomain.com/keywordhere/).
It’s also a good idea if your domain name includes a keyword, if possible.
TIP: If you’re using WordPress, log into your dashboard, go to Settings and choose Permalinks.
Then choose a link structure which puts the post name in the link.
Note that WordPress also lets you manually choose your link name when you’re creating the post.
Your Website is Mobile Responsive
Google now includes mobile-friendliness as part of their ranking factors.
This means your site should:
- Have a responsive theme
- Space links out so they’re easy to tap
You can check your site for free at https://search.google.com/test/mobile-friendly/
Be Sure Your Site Loads Fast
Google prefers sites which load fast, especially for their mobile users.
But you know what?
Your visitors want a fast-loading site too.
So go through your site and, if needed, reduce the size infographics, turn off autoplay on videos or audios, and be sure all scripts are running smoothly.
Place Like and Share Buttons on Your Blog
In other words, make it easy for people to like and share your blog content on social media and get more traffic back to your website.
If you’re using WordPress, you can search plugins for social media share plugins (go to https://wordpress.org/plugins/).
Or you can directly opt for a popular plugin such as Social Media Feather (at https://wordpress.org/plugins/social-media-feather/)
Analyze Top Traffic Sources and Repeat
Some ad venues provide built-in tracking tools, including Google AdWords and Facebook Ads.
Your email service provider likely does too.
If you need tools for other campaigns, then check out Google Analytics or the alternative at Piwik.org
Implement as many of these suggestions as you can and watch the impact it makes on your business right away.
Want a more hands-off approach?
The post How to Get Traffic to Your Website (in as little as 24 hours) appeared first on YEAH! Local
SEO Agency vs. In-House SEO: What’s The Difference Really?
SEO Agency vs. In-House SEO…
Well there’s several variables at play.
SEOCost and Expertise being the two most important.
Now you may be thinking I am biased since I run an SEO Agency…
But I know from experience it is extremely hard for one person to do everything required for a company torank in thetop 3 positions for many keywords.
You would need a SEO specialist (on-page & off-pageSEO), a content writer, a blogger outreach specialist, and then someone to manage all these people.
It can be done, but will require 23 hours of work with 1 hour of sleep.
Let’s break it down into a more detail in the infographic below.
Hopefully you will see which one is right for your company.
Infographic by Digital Third Coast
In case you skimmed through until now here are the facts: a top SEO hire will cost you at least $99 per hour and work more hours than an agency, but with one third of the skills.
So you are going to need to hire a team in-house for your company to really excel.
And that is going to cost some big money.
Or you can hire an amazing SEO agency who will cost less and the ROI will be greater.
Your decision to make…
I am just presenting the facts.
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