Social media marketing is the process where businesses utilize social media to attract attention to their brand or to direct traffic to their website. The goal of social media marketing is to create content that users will want to share with others. The pinnacle of success is creating content that goes viral. One of the benefits of social media marketing is that it allows customers to become de facto marketers. As they comment on the content that is put on social media and share it with their friends, they help draw recognition to a brand.
Social media marketing has a higher trust factor than marketing that comes directly from a corporation. Since it comes from a third party source, it is viewed as more reliable. People are more inclined to react to the word-of-mouth style of advertising connected to social media marketing as opposed to paid media marketing.
Social media marketing is very flexible and easy to access. It is estimated that close to 1 billion people around the world have some sort of social media account. This means that small businesses that effectively use social media have the potential to reach the same size audience that large corporations with well-funded marketing campaigns can reach using traditional forms of marketing.
Social media marketing is inexpensive, it is relatively easy to organize, and it is easy to implement. It provides a platform whereby businesses can directly interact with their customers by replying to their messages and their posts. It also gives customers the opportunity to voice their complaints and concerns in a format where they are heard.
Marketing companies in Atlanta, Georgia clearly understand that marketing plans need to carefully define goals if they’re going to be successful. Without goals, a business’s chances of succeeding are the same as someone who throws darts in the dark. Marketing campaigns that do not have clear goals can potentially be dangerous for business. They can lead to a business wasting money and wasting time, and these are the two most important assets any organization has. So step number one in creating an effective online marketing campaign is asking, what are the goals of your business? And second, what does the business need to achieve?
Once these questions have been asked, the next focus should be creating objectives that produce a quantifiable return on investment for the business. An example could be setting the goal to get more users or customers. Why is this important? Without customers, a business cannot grow. An increase or decrease in paying customers after implementing a marketing campaign is something that can be easily tracked and quantified.
Another example of a quantifiable objective is to increase the number of people who follow your company on social media sites like Facebook or Twitter. Why is this important? Because the more people that follow your brand, the more awareness and interest there is around your brand. This increased interest will eventually lead to more paying customers.
The goals set at the outset of a marketing plan should be custom-tailored for your business and to its revenue objectives. There is no one size fits all objective because the needs of every business is different.
Atlanta-based businesses rely on search engine optimization (SEO) to help them gain a competitive edge in their online marketing. Contrary to what some businesses may think, SEO is a marketing technique that works and that is expected to work for years to come. While it is true that there have been some adjustments in the way that Google ranks pages, as long as SEO techniques are combined with creating content that provides a good user experience, it will result in higher positioning on Google search results pages.
Businesses should not to be worried about future changes in search engines affecting SEO techniques. Even searches that are based on audio and video require some type of keyword and text-based content in order to work. This guarantees the continued success of SEO.
Search engine optimization is cost effective, especially when compared to other forms of online marketing. It has a higher return on investment than social media marketing and has a higher conversion rate than other forms of marketing.
More and more people are using search engines to review products before they purchase them. This is true whether they are purchasing the products online or if they are purchasing the products at a brick-and-mortar shop. SEO helps a business improve their chances of being seen when a user is searching online for a product or service that they offer.
Businesses should remember that their competition is using SEO to gain an edge. Any company that chooses not to take advantage of this strategy is putting themselves at a disadvantage that can affect their bottom line.
Atlanta-based businesses have endless options for creating online marketing campaigns. Marketing campaigns can focus on blog posts, pay-per-click ads, and social media. Within those broader choices, there are micro choices, such as what images should be prominent in a business’s social media ad. Will blogs be made in-house, or will ghostwriters be used? If emails are sent, what will be the subject headlines? If the decision is to use cost per click marketing, what will be the pricing model?
It can be overwhelming for Atlanta business owners to try to make all of these decisions on their own. Add to that the fact that they are usually bombarded by an overwhelming flood of advice from ‘experts’ all giving them contradictory information. It is better for business owners to focus on the core aspects of their business that they understand and leave the internet marketing to professionals who have experience working in this field.
Successful internet marketing is strategic. It will only succeed if it is rolled out with focused and specific goals. The framework must be scalable and replicable. Working with a marketing company will help Atlanta-based businesses to run in a particular direction without wasting time and money. Digital marketing experts make it a point to understand the needs and goals of every client.
The recent decision to end the annual television broadcast of the Muscular Dystrophy Association Telethon is just one example of how non-profits are effectively generating interest and donations through social media. Atlanta non-profits can take a cue from this prime example of effort-refocusing by embracing social medial marketing.
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These days, many Atlanta business owners are aware that developing a strong, substantive Internet presence can be a key to success. Among the numerous online marketing services that digital advertisers can offer to assist you in such endeavor, social media optimization (SMO) can be particularly helpful. Read this quick reference guide to get a basic understanding of SMO and how it can help.
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There are several tools and techniques that search engine optimization experts can use to help you develop a substantive, strong online presence. One of the most effective strategies employed to realize this objective is content marketing. Generally, content marketing has two phases:
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