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6 Super Useful Steps To Improve Your Online Presence

build an online presence with SEO

You wish your target clients, customers, or patients knew who you were.

Don’t you?

In fact, you probably think you are doing everything possible to increas​e your brand online so they can find you.

You may well be on your way to creating a great presence, but in this post I am going to help you out and discuss the 6 steps to create a total online presence for your personal or business brand.

I’m not going to dive into great detail about how to do everything, but I will provide you an outline of tools and sources you can use for online marketing starting today to grow your online presence.

So let’s get started shall we.

Listen

So I know this is rather broad, but you need to listen if people are talking about you and your brand.

Also, listen to what others are doing in your industry.

Here are some steps to take:

  • Create

    Google Alerts

    for you, your company, your competition, clients, and industry terms.

  • Create a

    Feedly account

    and set up 10-15 industry blogs to follow. We will use these later for social media updates as well.

  • Add Clearbit Connect to your email. This is a Chrome extension I use that allows you to see juicy details about the people you are emailing. Below is an example of what it looks like in your Gmail account.

Rapportive extension

  • Check out a social tool like Buffer to monitor and post to social media accounts with ease. Here is a great video below to show you how to get started with Buffer.

Optimize Your Content Online

One of the easiest ways to get found online is through search.

This only happens if you write content your potential clients are looking for and optimize the content to be found for those searches.

This can get complicated, but don’t overthink it. Do the SEO basics and you will be fine.

1. Ask at least 10 customers what they would type in a search to find a business like yours.

Also, look back through any old emails where your clients asked you questions.

Use those questions to write new blog posts or a FAQ page.

2. Use a keyword tool like Google’s Keyword Planner or one I use KWFinder.com.

See an example of KW Finder below:

Kwfinder SEO researh

3. Start a blog and commit to posting on it once a week centered around 5 themes you want to be found for in search.

I recommend WordPress to setup your blog.

4. Share your blog posts on LinkedIn, Twitter, Google+, Facebook, and Pinterest through Buffer.com which we mentioned above.

Do this more than one time as well by adding the blog post to Buffer.com scheduled to go out 15 times over the next month.

Claim Your Brand Online

To increase your personal brand presence, you must go and claim online real estate.

Even if you don’t think you will use the certain websites much, go and claim your name or brand name.

All this will help your SEO and social media marketing.

Make time to build out strong profiles, descriptions, and links back to your website on these sites.

Most of these accounts will show up first when a potential customer Google’s you.

Here are the top ways start:

1. Create and build out profiles on LinkedIn, Facebook, Twitter, and Google Plus.

2. Create and build out profiles on WordPress.com, Tumblr, Blogger, and Weebly.

3. Create and build out profiles on Pinterest, Instagram, Slideshare, and YouTube.

4. Add plugins to your blog and web pages that make all of your content shareable in social networks. (We recommend Social Warfare or Sumo.com)Share buttons for SEO

5. Share your blog posts on these networks (use Buffer.com mentioned above)

6. Share two blog posts from Feedly to Twitter, Facebook, LinkedIn and Google Plus each day.

7. Join ten active groups on LinkedIn with your optimal prospects in them (This will not be the same as what Linkedin suggests)

8. Find five active Facebook pages with your potential prospects and “Like” them.

9. Claim your Google My Business Listing

10. Claim your business location on Foursquare, Yelp, and Facebook.

11. Don’t want to do this yourself? Check out Knowem.com and get hundreds of social profiles built automatically.

Capture Emails

​​​​All the content, promotion, and profiles setup are for your potential clients to find you and then start to know, like, and trust you.

The easiest way for this to happen is by emailing them weekly.

Here are the steps to get started:

1. Pick out an email service provider that offers an autoresponder. I can personally recommend ActiveCampaign and Getresponse.

2. Create a “lead magnet” or reason someone would want to give you their email.

You can create an Ebook or a short PDF report.

Offer something more helpful than “sign up for my email newsletter”.

We offer a Free Local SEO Checklist to entice visitors to sign up as seen in the example below.                 

Local SEO checklist lead magnet

3. Create an email form and popups on your site.

I can recommend Thrive Leads and Sumome to use.

People will say they hate popups, but they work so try it out.

4. Now you have collected emails so connect your RSS feed from your website to your email service provider.

Everytime you post a blog to your website your list gets emailed automatically.

5. If you really want to automate your emails set up a 52 week autoresponder campaign and set it and forget it.

Yes, it will take a day to put all your email content in, but once you are done you now have emails going out for the next year.

Get Reviews

The most cost effective and easiest way to grow your brand is getting reviews.

Make sure you pick 1-3 review sites and focus on getting as many reviews as possible.

  • Setup the top review sites such as Yelp, Facebook, and Google My Business
  • Focus on LinkedIn for B2B recommendations
  • Send a personal note card after meeting with potential clients or networking contacts (hint: this leads to reviews)
  • Print out business cards with the URL and QR code to your personal review website and hand them to everyone you meet. See example below.

Review website business card

​​​​​​​​Engage

You set everything up and feel good about your online presence.

Now it’s time to really step up your game and engage with your followers, connections, and friends.

Here is what your daily social media marketing should look like (this can be done one time in the morning or evening)

LinkedIn:

Message LinkedIn Connections

  • Message all new connections thanking them
  • Message all profile viewers and politely asking to connect (must use a certain message for this)
  • Congratulate connections on birthdays and job anniversaries
  • Post a status update 1-3 times that day (hopefully you automated this through Buffer.com mentioned above)
  • Send personalized connection request to 5 new prospects

Bonus: (Once a week re-publish a blog post on LinkedIn Publisher)

Twitter:

  • Look at notifications and thank anyone who mentioned or retweeted you
  • Check new followers and follow back who looks to be tweeting regularly
  • Tweet 1-5 times a day (hopefully you automated this through Buffer.com mentioned above)

Facebook:

  • Respond to Facebook invites and messages
  • Write a couple comments on friends posts
  • Check Facebook Groups you are in and engage with members
  • Make sure 2 posts are set to go out on your Profile and Business Pages

Pinterest:

  • Pin/RePin 1-15 times during the day to your boards and group boards.

    You can set this up through Buffer.com

    as well.

  • Follow back any new people or companies following you
  • Respond to messages or group invites

Google Plus:

  • Respond to any +1’s or messages
  • See if you have any new contacts to put into circles
  • Post twice during the day

Rinse and Repeat Daily – Total time 20 minutes (there are definitely more advanced tactics, but I can cover those in a later post)

Conclusion:

Building an online presence will not happen overnight, but if you work on these 6 steps you will be on your way.

Do you know some more unique ways to increase your online presence? Comment below and let’s discuss.

The post 6 Super Useful Steps To Improve Your Online Presence appeared first on YEAH! Local

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Actionable SEO Link Building Techniques for 2018 (without all the hype)

SEO Link Building

Link building is still extremely important for SEO (Search Engine Optimization).

Search engines determine the value of websites by how good the content is, how many pages are linking to them, plus the corresponding Authority and Trust.

So if you try to build low-quality links you will risk the chance of being caught by search engine algorithms like Penguin and your site could end up with a penalty.

How to effectively Build Links?

Here are some proven link building strategies you can implement today.

1. Grab Competitors Links

Always monitor your competitor’s backlinks so you can grab new link building opportunities.

Find how they got a link and try to replicate it.

For this, you can use tools like Ahrefs, Majestic, or Moz.

For example: Go to Ahrefs.com –> enter your competitor URL –> Explore

Check Referring Domains with Ahrefs

Ahrefs rates backlinks with a Domain Rating on a scale from 1 to 100.

Find Backlinks with a high DR which carry more “weight.”

Sort Referring Domains with High Domain Ratings

High DR Referring Domains

Identify their links and what kind of backlink it is, guest blog profile-link, contextual, or comment.

Remove websites like directories or forum links.

Go ahead and replicate those links.

PS: You can also use Moz’s Domain Authority metric for link analysis.

2. Skyscraper Technique

Coined by Brian Dean – backlinko.com is a content-driven link building technique.

The Skyscraper Technique starts with finding your competitor’s content which already got love in terms of social shares and links.

Then create content which is better than your competitors and then outreach to the right people.

3. Guest Posting

Guest posts are an excellent way to earn natural authority backlinks.

This will also strengthen a relationship with industry-relevant bloggers and boost your brand.

Find your Niche / Industry related sites to contribute content to.

You can find Guest Blogging Opportunities with some Google Searches Like:

[niche] + write for us

[Industry ] + intitle:”write for us”

keyword “guest post”

keyword “submit a guest post”

Approach them & tell them the topic you’ve already written or plan to write.

Send your post or titles to them (including author bio + link) and get your backlink.

4. Broken Link Building

Broken Link Building is one of the traditional ways to build White Hat Links.

You just need to find your niche-specific sites with broken links.

Outreach to the webmasters, pinpoint their broken links, and ask for a replacement with your link.

You can use Ahrefs for finding broken link building prospects.

So how do you find broken links?

Go to Ahrefs.com –> Enter Prospect URL –> Explore

Outgoing Links –> Broken Links

Now do outreach to the webmaster or editor.

PS: Your Link must be relevant to the broken link.

5. Blog Commenting

Blog comments not only bring a no-follow backlink but also bring referral traffic back to your site.

Just find popular blogs under your niche and leave a thoughtful comment which adds value to the post.

Their readers also engage with your comment.

For comment opportunities, you can use tools like DropMyLink.com or Linksearching.com.

Note: Use your real name and email address and don’t use any anchor text in the comment.

NEW BOOK: The Ultimate, No Fluff, Take You by the Hand, Step by Step  Guide to Dominate with SEO  >> Download it FREE

Want some more link building techniques?  Pick any of the 18 from the infographic below that fit with your personality:

Link Building Infographic

Infographic by WebCEO

Conclusion

To actually earn backlinks, you must focus on giving tremendous value through content.

And yes it does take a lot of time.

There is no shortcut.

There is no quick fix.

You just need to think about how you can help your users.

Then, create content that actually helps them.

Be user-centric and the backlinks and social shares will compound over time.

Want more SEO help? Download my SEO book Free instantly!

The post Actionable SEO Link Building Techniques for 2018 (without all the hype) appeared first on YEAH! Local

Off-Page SEO: Your Most Burning Questions Answered

Off-Page SEO Techniques

Off-page SEO is NOT just about backlinks as most people think.

It involves your overall website trust, authority, social signals and many other things.

Don’t just rely upon on-site optimization if you want higher rankings.

NEW BOOK: The Ultimate, No Fluff, Take You by the Hand, Step by Step  Guide to Dominate with SEO  >> Download it FREE

Whenever you publish a new post or page, make sure to know the off-page SEO factors in the infographic below and then I will discuss in more detail techniques to use.

Off-Page SEO

Source: Shanebarker.com

The off-page SEO techniques discussed below can improve your overall website authority and rankings on Google searches.

1. Get Authority Backlinks

Backlinks are the most important off-page SEO factor when it comes to a business website.

Why? Because search engines trust your website more if your site has authoritative relevant backlinks.

When Google looks for fresh content, it indexes your new pages and makes them available for search users.

When relevant search queries are triggered, Google uses algorithm facts to determine whose pages will rank.

We call these Google ranking factors in SEO terminology.

Here are the most important factors Google considers while ranking:

The number of linking or referring domains: The number of domains linking to your site is one of the most important ranking factors.

Authority of a linking page: The links from authority websites are considered more than links from low authority pages. Yes, try to get links from high authority pages.

The number of linking pages: It is always recommended to have more links from individual domains rather than from a single domain.

Authority of linking domains: A link from a low authority page on a high authority site is better than from a low authority one.

Count the number of do-follow links: As Google officially stated it won’t count no-follow links, it only considers do-follow links.

Contextual links: The links within the content of the page are worth more than the links in a sidebar.

Links from a homepage: The links from a homepage of a linking domain carry more strength than those on one of its pages.

Link relevancy: The links from pages related to the topic of your page carry more relevancy for search engines.

Google views your website as more valuable than others if you have a lot of backlinks from authoritative websites.

Google analyzes where the link comes from, the quality of the link, and how fresh the link is.

How to Get Those Authoritative Links

#1. Guest blogging: Guest blogging helps a lot in acquiring great links.

The only challenging task here is you need to do a lot of research on the topic.

Then you need to find out the top blogs in your niche and submit your pitch.

If they accept then your article gets published.

#2. Broken link building: To earn links this method can be faster than guest blogging.

Did you know lots of links on some authority blogs are actually dead?

Why does this happen?

If hosting expires or during the migration of the sites, links are bound to break.

The one good point is broken pages don’t affect your site’s ranking.

But it does give a bad experience to users.

Conduct a backlink analysis on your niche websites.

Find broken links and contact the owner to let them know about their dead links.

There are chances they will do a return favor by including your link on their website or you can offer a replacement link too.

#3. Create compelling infographics: If you want to attract a huge audience and acquire authoritative backlinks, then infographics work best.

Ideal customers usually respond to visual content better than plain text.

Infographics can go viral if you promote them enough.

When people share your infographics, it continuously generates organic traffic to your blog and then backlinks.

#4. Improve Your Social Media Signals

Social is the NEW SEO.

Below is an image which tells you how social media impacts your SEO.

Social SEO

Source: Modgirlmarketing.com

If someone wants to know more about your brand, they check your presence on Twitter, Facebook, and of course other social media channels.

Share your content in the form of articles, images, or video.

Join related groups on Facebook, LinkedIn, Pinterest, and share the content there too. It helps in connecting with potential users.

Users go to Quora.com more to get an answer rather than Google or Bing.

Make the best use of it.

Post your content in relevant sections or threads on Quora.

One important note to remember here is, never do any promotion on this platform.

Write really useful answers to the questions related to your niche and give your blog link at the end of the answer.

#5. Focus On Your Keywords

If you want to get more out of off-page optimization, target the right keywords.

The #1 factor which controls SEO is the keywords you choose.

If you want to create a great content campaign, keywords are the essential building blocks for it.

The below diagram depicts the more accurate view of on-page SEO.

Source: Moz.com

 

#6. Perform site audit: You can use tools like SEMrush for finding and fixing website SEO related issues.

You can find out all the reasons why your site is not ranking well on Google.

#7. Optimize your content: Content is always king.

You may not use the right keywords but if it looks great then nothing can stop it from going viral.

Help your audience by creating useful and helpful content.

Use visuals and integrate data into your blog posts.

Your audience tries to know more about you if you really give them valuable content.

#8. Use different keyword phrases: Focus on using different keyword phrases, generic content, and brand names in your content so Google will consider your links natural.

Which means your links shouldn’t have exact match keywords in their anchor text most of the time.

#9. Contribute To Other Sites: In the world of SEO, guest blogging is very common.

But it’s something many SEOs think is too challenging.

What do you get by contributing to other sites?

  • It helps to build your authority.
  • It can bring you a lot of referral traffic.
  • It helps in building links.

While writing guest posts for other sites, don’t link too much to your site.

It spoils your relationship with the site owner.

Even if you are writing a guest post for others create awesome content.

#10. Submit To Directories and Forums: To get more visibility, submit your website and content to directories and forums.

Here are the sites where you can submit your blog content to enhance more visibility:

Social bookmarking sites:

These are the best platforms to promote your stuff.

When you post on popular social bookmarking sites it helps in gaining more traffic to your blog.

Some of the best sites are: Stumbleupon, Slashdot, Digg

Submit to forums:

Make sure you participate in each forum related to your niche and build connections with the community.

Make the best use of do-follow forums. Some of the forum sites where you can submit are: Blokube and Blog Engage.

Blog directory submission:

It takes time to get better results but it definitely helps in the long run.

Select a proper category under each directory and start submitting your posts.

Question and answer sites:

You will get a good amount of traffic from question and answer websites.

Join those sites and search for questions related to your niche then give helpful answers to any question.

Don’t forget to give your blog link at the end of the answer.

You can use sites like Yahoo Answers and Quora.

Share your videos on these sites:

If you are using videos submit to these sites to get your videos more views.

It is a good way to get quality backlinks.

The sites which have high authority are: YouTube and Vimeo.

Image submission sites:

Make sure you optimize your images with the correct URL and title tag before submitting to these sites: Flickr, Instagram, Tumblr, and Imgur.

Submit your infographics:

Make really impressive infographics and submit to these sites.

Give reference links to your website.

Some of the infographic submission sites are: Visual.ly, Reddit, Submit Infographics, and Infographics Archive.

Share to document sites:

Create documents related to your niche.

Make sure you create unique and helpful pdf’s or ppt’s.

Upload to these sites: Issuu, Slideshare, and Scribd.

All the sites mentioned here have high Page Authority (PA) and Domain Authority (DA).

No doubt, performing off-page SEO will give you better rankings to your website in the Google search results.

Want more SEO help? Download my SEO book Free instantly!

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On-Page SEO: Proven Techniques (so you don’t overthink it)

On Page SEO

On-Page SEO can look difficult…

But if you know the keyword you want to rank for it becomes a simple step by step process to optimize your page or post.

In this article, I am going to walk you through the on-page items to optimize (so you don’t overthink it).

Why You Need On-Page SEO

When we do on-page SEO of a post or page, we follow a certain set of proven methods to rank it higher on a search engine.

Google doesn’t only consider an on-page SEO score when ranking an article.

It also takes into account many other factors like backlinks, domain authority, and many other off-page SEO metrics.

Our goal with on-page SEO is to optimize an article in a natural, smart way so search engines can easily pick out the target keyword and bring our website targeted visitors.

Let’s start with an on-page SEO infographic from Backlinko and then I’ll discuss 10 optimization factors you must keep in mind:

On Page SEO Infographic

Let’s jump into the detailed explanations of 10 on-page optimizations we believe you must have.

1. Blog Post Title

You should try to use the targeted keyword or phrase toward the beginning of the title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title.

And keep the title length to under 70 characters.

2. Post Permalink Structure

Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL and avoid using special characters, symbols, brackets, and commas within the actual URL.

Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers.

Example of a good permalink:

3. Heading Tags

You should use heading tags to highlight various headings, sub-headings, and important points. In WordPress, the title tag is set at H1.

You don’t really need to use any more H1 tags anywhere in the article. One is enough.

For section breaks, stick to H2 and H3 tags.

4. Keyword Density

You should keep the keyword density around 1.5% percent with a mix of LSI keywords

Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.

5. Meta Tags

You should add a unique and relevant meta-description with each blog post or page. Again, you should use your targeted keyword in the meta-description, but don’t keyword spam your description.

While search engines pick up on keywords, it’s also important for users to click on the post.

You need to write user-friendly meta-descriptions which make sense, include your keyword, and are related to your post.

6. Images

Image optimization does help a lot in driving traffic from image searches.

Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted.

But there’s one very important point to note.

Large images will slow down your site and having a slow loading site can decrease your Google rankings.

So it’s very important to:

7. Word Count Per Post

Blog posts which don’t have a lot of words typically don’t perform well on search engines. This is because they’re usually seen as being “less informative”.

Of course, there are exceptions, but for a general information-based blog, creating posts with at least 500 words is pretty standard.

It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords.

Suggestion: Analyze other posts for your target keyword and see how many words they have.

At least 1200 words is a great length to stick with.

8. Internal Linking

Place links to related posts from your blog inside of your blog posts.

Interlinking of blog posts will help your blog readers spend more time on your website and it will also help pass link juice to other pages of your site.

When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.

9. External Linking

When linking out to external websites you should link to trusted websites only. 

If you have doubts about the authority or popularity of a website, you can use a no-follow tag to avoid passing your link juice to potentially bad sites.

You should use do-follow links for trusted websites and no-follow links for those that are less trustworthy.

Using authoritative sites like Wikipedia, CNN, or a major player in your niche will not only be trustworthy they’ll likely have relevant content your readers will love.

This will make your site appear and be more credible.

10. Write Engaging Content

If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail.

Your posts should be a complete manual for that keyword.

You should learn how to engage your audience in a way which works for them. Try asking your reader’s questions and then answering them.

Understand what they want to read and then write it.

Conclusion:

Don’t overthink On-Page SEO too much. 

At the very least include your keyword in the title, description, 1st and last paragraph, and you will be ahead of most your competition.

Want more SEO help? Download my SEO book Free instantly!

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The Role of Social Media in Search Engine Rankings (does it help?)

Role of Social Media in Search Engine Rankings (does it help?)

The below is chapter 3 in my new book “The Ultimate, No Fluff, Take You by the Hand, Step by Step Guide to Dominate With SEO” which you can download here: https://yeah-local.com/seo-book/

Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future.

In this chapter, you’ll discover ways you can use social media to boost your search rankings.

Using Social Media to Improve Rankings

Social media is too powerful a tool for brands to ignore.

Unless there’s some seismic shift in the attitudes and habits of users its value will only continue to grow over the coming years.

That being said, it’s unclear exactly how search engines use social media to rank your website.

While Google has flip-flopped on their algorithm’s use of social signals as a factor in search rankings, the official word, for now, is social signals (likes, retweets, pins, shares, follows, etc.) don’t factor into search results.

Social is still a very powerful SEO tool even if social signals don’t directly impact your search rankings.Click To Tweet

Activate Your Brand Community

Though social may only indirectly affect your rankings, one of the ways it does is through the power of your community.

Search engines factor in the size of your following on social media as a measure of your authenticity and authority.

After all, if you only created phony clickbait content, you wouldn’t have been able to build a large community of followers in the first place.

social media following

Do fake users count? In short, no.

This is because fake users can’t engage with your content.

Real users who click through from your social media accounts to your website or blog and share your content will ultimately boost critical website stats.

As Google tries to determine authenticity and content value, it can look at traffic as concrete proof you’re doing something right.

These three quick tips will help you craft social media posts which boost clicks to your website.

1. Cut Down on Word Count

While the “ideal” length of copy varies from platform to platform, Neil Patel at Quick Sprout found generally less is more when it comes to your social media copy.

In fact, his research shows the click-through rate on paragraph-long Facebook copy is 2-6 times lower than updates approximately 40 characters long.

social media post length

Try to keep your social media posts to around 40 characters.

Rather than using extended copy in your social media posts opt for a lower word count. 

Use all of the words you need and not one more.

2. Tell People What You Want Them to Do

Sometimes, all your audience needs is a simple request so they know how to better interact with your content.

A quick search of the most clickable words on social media proves most lists have one thing in common: they’re full of call-to-action phrases. 

Use words and phrases like “check out,” “see,” “retweet,” “like,” and “follow” to get people to engage with your social media content.

social media post with call to action

Add a call to action to tell your audience what you want them to do.

Don’t leave clicks, conversions, or shares to chance. Use a clear, concise directive when you want viewers to do something.

3. Give People a Reason to Click Through

It’s Youtility principle number one: If you want to connect with your audience, don’t sell to people, help them.

Make sure the content you share on social media answers a problem or pain point common to your customers and prospects. 

Use the copy in your social media posts to refer to both the problem and the solution, and people will happily click through to your website!

Help your readers solve a problem.

Treat Social Media Like a Search Engine

What about your social content itself?

Don’t your social posts have some value as backlinks?

Unfortunately, links you share on social media don’t add directly to your website’s search rankings.

Once the posts are published, they receive a “nofollow tag” (a code that alerts search engines to ignore the origin).

However, because social media platforms rank search results on keyword strength and popularity, your social presence should be crafted with SEO in mind.

Here are two ways you can leverage social SEO for the same reason you use traditional SEO: to help people search for and discover you and your content.

1. Optimize Profiles for Keyword Searches

First, identify your foundational SEO keywords and then include them in the headlines, summaries, links, and bios of each of your social media profiles.

You can also use those keywords in the captions of relevant images you post.

People searching Facebook or another network might happen across your company because of the foundation-level keywords built into your page.

From there, they can be drawn into the funnel of your inbound strategy.

Just take a look at the top two results when you search for “digital marketing” on Twitter:

From the bios alone, it’s obvious and very intentional the weaving “digital marketing” into these two profiles and it has paid off in their Twitter search rankings.

2. Optimize Your Copy With Keywords

From a single hashtagged post a follower might find your profile, more of your similar content, and click through directly to your website. 

Use carefully selected keywords in your posts, links, and hashtags to help elevate your rankings in social search results and add to the visibility of your brand.

3. Use Social Media Content to Amplify Your Online Footprint

The power of content lies in its ability to reach beyond established consumers and find new audiences and potential customers.

Not only is content shared on blogs and other websites, it ranks on search engines as well.

So naturally, your social media content can contribute heavily to your SEO.

4. Use Keywords to Drive Content Creation

To boost your visibility on search engines across the board, make creating social media content designed to rank for specific keywords part of your marketing strategy.

For example, check out how these chefs have created YouTube content to show up in search engine results for a query related to their expertise.

5. Publish Social Posts Worthy of Backlinks

Social media posts can end up in all sorts of places beyond traditional social networks.

They’re being used in blog posts, articles, eBooks, and SlideShare presentations.

If you create social media content other people want to reference you’ll gain backlinks to your social media profiles and website.

This effectively increases your authority with search engines.

This article from Greatist.com, “55 Must-Follow Twitter Accounts Guaranteed to Make Your Day,” is the perfect example.

Unlock the Relationship of Social & SEO

It appears inevitable eventually social media will tie directly to every website’s search rankings.

For now, your social media should act as an extension of SEO to be used as an inbound marketing tactic directly impacting your reach, popularity, brand identity, and influence online.

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15 Advanced (but easy) SEO Tips and Strategies

Advanced SEO Strategies

The below is chapter 2 in my new book “The Ultimate, No Fluff, Take You by the Hand, Step by Step Guide to Dominate With SEO” which you can download here: https://yeah-local.com/seo-book/

Based on WordPress data, there are 1.59 million blogs published every day.

That’s only WordPress. 

It’s estimated there are 2.5 – 3 million articles published every day.

Whether you’re a business owner looking to rank on the first page of Google, we’ve got you covered.

1. Mobile Friendliness is Paramount

Mobile internet usage surpassed desktop usage for the first time in history in 2017 and the trend is only going to get stronger.

Google understands how important the mobile experience is to its users and harshly penalizes websites which offer an underwhelming mobile performance.

When creating your website, be sure to optimize for mobile, removing items which might slow a mobile load time down and also updating your web page’s design and layout so that it offers a smooth and speedy mobile experience.

Mobile SEO Actionable Tip

Run your website through a Google Speed test and learn two things – your site’s speed and mobile score. Both numbers range 0 – 100, with higher scores being better.

2. Write About One Topic First

For many industries/businesses, writing about one specific topic will showcase your company as an authoritative, professional voice in your industry, and Google loves authority.

When starting a blog, we suggest focusing on one niche topic and making 80% of your initial posts about that specific subject.

For example, say you are a home restoration company.

Instead of making your first handful of blogs about all different topics like one post about drywall, one post about patio restoration, one post about flood damage repair, and one post about home painting choose just one.

Write everything on “home painting” and make almost all of your initial blogs about that topic.

Posts might include: How to Paint the Interior of Your Home, What Are the Best Brands of Paint for the Exterior of My Home, How to Correctly Mix Paint, etc..

Focusing on one specific topic will help present you as an expert in that particular niche.

You will be more likely to begin ranking for a multitude of keywords regarding your niche topic and invite an audience of users looking for more in-depth expertise on your subject of choice.

3. Learn Important Keyword Metrics

  • Search volume – Average number searches each month
  • Clicks per search – How many average clicks per search
  • Keyword difficulty – A score of 0 to 100 with higher scores being harder to rank for.

Try to find out what these metrics mean for your business.

4. Inbound Link Anchor Cloud

Within Ahrefs and Google Search Console you are given access to your Inbound Link Anchor Cloud. It shows the popularity of different anchor text phrases based on the number of backlinks pointing to your site.

Here’s an anchor cloud for one of the properties which reviews headphones:

Based on this example, you can recognize 9% of their backlinks contain the anchor text “headphones better than beats”.

This makes sense because they have a popular post on Headphone Charts literally called Headphones Better than Beats.

A post they put a fair amount of time into and some effort link building for it.

When you view your anchor cloud and notice a lot of your anchor keywords are irrelevant or not the types of keywords you want from prospective customers, you will need to make updates to your website link portfolio to rectify it.

Including creating content containing the keywords you want to rank for and then be sure to build strong relevant backlinks by sharing your new content on other high authority websites.

5. Focus on White-Hat SEO

An outdated and short-sighted black-hat link building technique focuses on spending money to buy backlinks from shady websites trying to sell “easy SEO” solutions.

These are companies who would rather just spend money in exchange for improved Google rankings than spend the time and energy to utilize REAL SEO solutions.

The problem with this strategy is Google is getting very adept at knowing the difference between high quality relevant organic backlinks and low-quality irrelevant ones.

This makes paid-for links not only useless, but they can absolutely get your site penalized by Google and cause your site to sink like a stone within Google search results.

6. Use SEO Software Starting Day 1

If you’re going to put in all of the hard work needed to create a high-quality website, it is mission critical you begin monitoring your site with advanced analytics starting on Day 1.

Free SEO Tools:

  • Google Analytics
  • Google Webmaster Tools
  • Google Optimize – A/B Testing (just released last year)
  • Screaming Frog – Ugly interface, but great on-page SEO audit tool

Paid SEO Tools:

  • Ahrefs (our most used tool at YEAH! Local)
  • SEM Rush
  • Moz
  • Majestic
  • Screaming Frog (Paid account allows you to crawl more than 500 pages)

7. Diagnose and Eliminate Technical On-Site Issues

Most webmasters are often ignorant of the many issues their website has in regard to how effectively they can be crawled by Google’s spiders.

Designing and coding your website without an emphasis on SEO can leave your site in a vulnerable position, as there is plenty of competition within your industry that has an SEO understanding and has already eliminated the majority of their on-page web issues.

This makes them appear more authoritative in the eyes of Google.

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A few examples of issues your site might have (and often can be easily fixed)

  • Pages with missing meta titles/descriptions
  • Images missing an alt-text attribute
  • Pages with broken links (both internal and external)
  • Pages with titles which are too long
  • Multiple pages with duplicate meta information
  • Pages missing language declarations

8. SEO is Constantly Evolving, Keep Up

Our lives as SEOs would be much easier if we believed we could continually offer the exact same services to our clients all the time, forever.

However, this is incredibly naive and short-sighted of us to assume we can continue to always do the exact same things and expect the exact same results.

As we touched on in our introduction, Google regularly updates their internal algorithms to create better experiences for their users.

It is up to SEO experts to learn about and understand these changes and know how to implement new services and techniques in compliance.

9. Build Links from Websites with Relevant Content

One of the best ways to bolster your site’s credibility is to focus your link building efforts on sites which produce high-quality content relevant to your site’s industry.

We cannot stress enough that this process is not easy, and sadly, there is no magic technique which will automate it.

You have to sit down and do the hard work of finding backlink opportunities and physically reach out to the site’s administrators in hopes of creating relationships which might yield future backlinks.

10. Optimize Your Page Titles

When you enter a search into Google you will see each search result shows a title for the link (in blue text) and a short description of the page directly beneath it.

The blue title text is officially known as your Meta Title and it is vitally important you do a good job of optimizing these titles.

Titles over 70 characters will not be fully shown in search results, and it comes off as quite unprofessional to users who can’t view the whole title.

11. Create Easy to Read/Understand URLs

One mistake we see many companies/people make unwittingly is creating pages with really long URLs.

This is often an issue we see on WordPress sites (though they are certainly not limited to WP sites) because many websites offer a default setting where the URL slug is automatically generated by duplicating the page’s title.

Google likes and suggests a simple URL structure. From Google’s content guidelines: “Whenever possible, shorten URLs by trimming unnecessary parameters.” – Google content considerations

12. Become an Early Adopter

This isn’t just an SEO tip. This is a LIFE TIP for anyone in business.

Always immerse yourself in the latest news regarding your industry and be on the lookout for anything new.

This can be new products, new techniques, new technologies, and write about them as soon as you feel confident you have something valuable to add to the conversation.

Early Adopter SEO Actionable Tip

Use Google Trends to see what and when people search for keywords. You can even look at keywords over a 5 year period to see growth or negative search trends.

It’s not only great for keywords you are interested in but also showing you what trends the world cares about in real time. Great way to find topics in your market which are trending.

13. Focus on Referring Domains, Not Just Links

When creating backlinks, it is not only important to build as many as you can from high-quality sources, it is also important to show Google your website is well-balanced with regard to its backlink profile.

Remember, there are many other link types than simply dot-coms – there’s .com, .org, .net, .gov, .edu, and many more.

These are the main ones and are referred to as generic top-level domains (TLDs). Your TLD profile is taken into consideration by Google as they score your website and sites that are well balanced are generally well-received.

For example, a website which features 5 .com backlinks, 5 .org, 5 .gov, and 5 .edu within its backlink profile will look authoritative to Google.

This website will probably rank higher than a similar website that has 20 .com backlinks.

The second website in the example may have the same overall backlink total, but they are not nearly as well balanced as the first website.

50 links from one domain have less SEO value than 3 links from 10 different referring domains (total 30 links from 10 referring domains). This is a super overlooked SEO tip!

14. Don’t Forget About Geo-targeting

Geo-targeting is a useful tactic if you own (or represent) a local business, particularly one with a real storefront.

In today’s mobile age, people are constantly searching for businesses on their smartphones near where they are at that given moment.

Websites which clearly state their geographic location have an advantage of being listed in local searches over those which do not.

Including your business’ location clearly and consistently formatted within your web content will help Google understand where you are located.

15. Structured Data aka Schema Markup

Schema Markup is a powerful tactic to make your Google search results appear more professional and eye-catching than your competition.

Schema Markup is code you can add to your site which helps search engines return more informative results.

Check out this example…When you search for “Stonewood Grill Menu”, you are presented with this as your first result:

The benefit is when Stonewood Grill updates the menu on their website the changes will also be displayed in the above SERP (The image above).

This is cost effective since the menu is maintained in one place online.

It is also a better experience for the user who wants to just dive into the menu.

Conclusion:

Ultimately, SEO is rapidly changing from one year to the next-even from one month to the next.

Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition.

Just remember to focus on solid content creation and copywriting fundamentals, engage your viewers deeply, and stay aware of technical trends like backlinks, SEO health, site speed, and schema.

NEW BOOK: The Ultimate, No Fluff, Take You by the Hand, Step by Step  Guide to Dominate with SEO  >> Download it FREE

Dominate with SEO

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The Truth About Local SEO (and why you need it)

The Truth About Local SEO (and why you need it)

Remember back when life was simpler and all the advertising you needed to do was purchasing ad space in the local phone book?

Well, things have definitely changed since then.

Now there are 100’s of important online places to promote your business on.

Local search is booming right now and is becoming a critical part of any small business marketing strategy.

Below are several compelling reasons why your business needs local SEO:

The Truth About Local SEO

Local Consumers Rely on the Internet:

  • 97% of consumers use the internet when researching local products/services (BIA/Kelsey)
  • 54% of Americans have substituted the Internet and local search instead of phone books

More Users = More Searchers = More Customers!

  • At least 140 billion local searches (on desktop & mobile) performed in 2017.
  • 95% of smartphone users have looked for local business information

Having a Website Is Essential, But It’s Just a Start

  • 36% of respondents say that a clear & smart website gives a local business more credibility
  • 32% of consumers are more likely to contact a local business if they have a website

It’s Crucial To Be Visible & Prominent On The Web

  •  98% of searchers choose a business that is on page 1 of the results they get

Your Reputation Matters!

  • 88% of consumers consult online reviews before they purchase local services   

Consumers Trust What They Read Online

  • 88% of consumers trust an online review as much as personal recommendations

Consumers Make Quick Decisions On Who To Use

  • 77% of smartphone users contact a business after looking for local information
  • 59% of mobile users who look for local information visit the business on the same day

Your Existing Customers Are Looking Online

  • No. 1 reason for doing an online search is to find the location for a ‘known’ business

Your Customers & Competitors Are Social

  • 72% of SMBs are using social media to promote their businesses
  • Seven out of ten consumers are more likely to use a local business if it has information available on a social media site

And Consider This!

  • 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
  • 54% of Americans have substituted local search for the phone book
  • SEO LEADs have 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%)
  • Over 2.6 Billion local searches are performed monthly and that number grows more than 50% each year
  • 61% of searchers consider local results to be more relevant and useful than standard search results

Local SEO is the Smarter Way To Go

When you compare Local SEO with PPC, you’ll find that 40% of SEO campaigns tracking ROI achieved a 500% or better return on investment compared with just 22% of PPC campaigns achieving the same level success.

Would you like a local SEO assessment?

We can help with that!

Download “The Ultimate, No Fluff, Take You By the Hand, Step By Step Guide to Dominate with SEO” Instantly!

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