- Is Social Media Automation Right for Your Business?
- 3 Strategies to Help Make Your Customer Referral Program a Success
- 7 Mistakes You’re Making With Your Facebook Ad Campaigns
- What Motivates People to Buy?
The post Clicks Magazine: Social Media, Customer Referrals, & Facebook Ads appeared first on YEAH! Local
How to Get Traffic to Your Website (in as little as 24 hours)
lf there’s one thing just about every website business owner needs more of, its website traffic.
But not just any traffic.
Naturally, you want targeted traffic who is interested in what you’re selling.
How to you get traffic to your website?
Answer: by employing as many reliable traffic methods as possible.
Here are 12 ways you can drive targeted traffic to your website starting in as little as 24 hours:
Start a Facebook Group
Log into Facebook and click on Create a Group in the left-side navigation bar.
You’ll be able to choose a name for the group and choose whether it’s open (this is your best choice for a business), closed (must be a member to see the posts) or secret.
This is a great way to start a discussion group or support group.
For example, you could start a support group for those who are trying to lose weight or start a discussion group for people who like to modify their sports cars.
Invest in Facebook Advertising
Your audience is probably already using Facebook, which makes it a great way to get your message in front of them and drive trafficto your website.
Log into your Facebook account and start here:https://facebook.com/ads/manager/creation/creation
Then use Facebook’s ad tools to narrow the demographics and user behavior down to a targeted audience.
Post Share-Worthy Content
lf you want to take advantage of social media’s naturally viral platform, then post content worth sharing.
This is content that possesses one or more of the following factors:
- Uplifting, inspiring, or motivational
After you post good content, then follow the next tip
Encourage People to Share
Posting share-worthy content is part of the equation.
The other part to present a call to action where you specifically ask people to share, retweet and re-post your content.
For example: Click share if you agree!
Another example: Share with your friends they’ll love you for it!
Funnell Fans and Followers Back to Your Site
While it’s great to build up a big social media following, don’t forget that the goal is to drive traffic back to your website.
One good way to do this is to pin a post at the top of your page that offers people a free lead magnet product in exchange for their email address.
You can then link to your web page.
TIP: Many of the major email service providers offer Facebook apps you can use to build your list.
Check with your provider to see if they offerthese tools.
Start a Contest on Social Media
You can get more subscribers, followers, and traffic if you offer awesome prizes and use a tool like www.rafflecopter.com.
Rafflecopter lets people get more entries by sharing your contest with their friends, which can make your contest go viral.
Pro Tip: Offer all runners up a limited-time discount coupon on your products as a consolation prize.
It’s a good way to boost sales!
Redesign With SEO in Mind
If you’re getting ready to build or redesign a website keep SEO in mind. Don’t do a thing until you’ve figured out your main keywords.
Then you can include those keywords within the navigation menu, other internal links, page titles and more.
Consider Your URL Link Names
Try to include keywords in your links (e.g.,yourdomain.com/keywordhere/).
It’s also a good idea if your domain name includes a keyword, if possible.
TIP: If you’re using WordPress, log into your dashboard, go to Settings and choose Permalinks.
Then choose a link structure which puts the post name in the link.
Note that WordPress also lets you manually choose your link name when you’re creating the post.
Your Website is Mobile Responsive
Google now includes mobile-friendliness as part of their ranking factors.
This means your site should:
- Have a responsive theme
- Space links out so they’re easy to tap
You can check your site for free at https://search.google.com/test/mobile-friendly/
Be Sure Your Site Loads Fast
Google prefers sites which load fast, especially for their mobile users.
But you know what?
Your visitors want a fast-loading site too.
So go through your site and, if needed, reduce the size infographics, turn off autoplay on videos or audios, and be sure all scripts are running smoothly.
Place Like and Share Buttons on Your Blog
In other words, make it easy for people to like and share your blog content on social media and get more traffic back to your website.
If you’re using WordPress, you can search plugins for social media share plugins (go to https://wordpress.org/plugins/).
Or you can directly opt for a popular plugin such as Social Media Feather (at https://wordpress.org/plugins/social-media-feather/)
Analyze Top Traffic Sources and Repeat
Some ad venues provide built-in tracking tools, including Google AdWords and Facebook Ads.
Your email service provider likely does too.
If you need tools for other campaigns, then check out Google Analytics or the alternative at Piwik.org
Implement as many of these suggestions as you can and watch the impact it makes on your business right away.
Want a more hands-off approach?
The post How to Get Traffic to Your Website (in as little as 24 hours) appeared first on YEAH! Local
SEO Agency vs. In-House SEO: What’s The Difference Really?
SEO Agency vs. In-House SEO…
Well there’s several variables at play.
SEOCost and Expertise being the two most important.
Now you may be thinking I am biased since I run an SEO Agency…
But I know from experience it is extremely hard for one person to do everything required for a company torank in thetop 3 positions for many keywords.
You would need a SEO specialist (on-page & off-pageSEO), a content writer, a blogger outreach specialist, and then someone to manage all these people.
It can be done, but will require 23 hours of work with 1 hour of sleep.
Let’s break it down into a more detail in the infographic below.
Hopefully you will see which one is right for your company.
Infographic by Digital Third Coast
In case you skimmed through until now here are the facts: a top SEO hire will cost you at least $99 per hour and work more hours than an agency, but with one third of the skills.
So you are going to need to hire a team in-house for your company to really excel.
And that is going to cost some big money.
Or you can hire an amazing SEO agency who will cost less and the ROI will be greater.
Your decision to make…
I am just presenting the facts.
The post SEO Agency vs. In-House SEO: What’s The Difference Really? appeared first on YEAH! Local
Is SEO Dead? No…and Here’s 14 Reasons Why SEO Is Still Alive
If you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective.
In fact, many of them will tell you this traffic generation method is dead.
Others will tell you it’s outdated and obsolete, but the overall consensus will be SEO is no longer worth your time.
It’s on its way out and you need to focus on other ways to get traffic to your website.
Now you could look at the current landscape this way or you can recognize SEO is always changing.
Some methods which used to be really effective no longer work, and Google continues updating their algorithms while leaving search engine specialists banging their heads against a table in the dark.
On the other hand, there’s still a group of experts who believe in SEO.
They realize if you’re willing to make adjustments, you can still top the search engine rankings with enough time, patience, and attention.
These experts believe SEO is going through a period of growth, but when all’s said and done, it will come back bigger and better and be a huge winner for those who don’t give up on it.
At this time, search engine optimization is still a great approach for local businesses looking to drive targeted traffic to their sites with an investment returning a huge ROI.
We’ll take a look at the top 14 reasons why SEO is still a killer marketing tactic, hands down.
Content and Design Support by OutreachMama
The post Is SEO Dead? NoAnd Here’s 14 Reasons Why SEO Is Still Alive appeared first on YEAH! Local
Just because your small business has a website doesn’t mean customers are knocking down your doors.
When it comes to generating more customers online, it’s not enough just to BE on the Internet.
You need to have a detailed marketing plan that turns your online presence into a customer-converting machine.
The World Wide Web is an enormous, busy place.
So internet users will leave your website instantly if you don’t engage them immediately … and that’s if they can even find your website in the first place!
We specialize in helping small businesses just like yours create an online marketing strategy that generates a continuous stream of targeted leads…
… as well as methods that are proven to convert more of those leads into new, loyal customers.
Our knowledgeable Online Marketing Consultants have the necessary skills to analyze, tweak, and transform your web-based marketing efforts to be more profitable.
1100 Peachtree St. NE #200
Atlanta, GA 30309